There is no doubt that Conor McGregor is one of the biggest stars that the UFC has ever had.
The brash Irishman just took part in one of the biggest fights in history, making his professional boxing debut against Floyd Mayweather. “The Notorious” talked his way to make a crossover into another sport and made the biggest payday of his career in doing so. This all happened with the support of fans from around the world and wouldn’t have been possible without their interest.
So, just how did Conor McGregor get the masses so interested?
Chael Sonnen packaged McGregor’s biggest product into one word and it’s hard to argue with the “American Gangster” on this one.
“People always miss what Conor’s selling,” Sonnen said in his video uploaded to his YouTube channel. “‘He’s selling trash-talk’ or ‘he’s selling entertainment.’
“Well you’re close. I mean, there is some trash-talk there and he’s definitely entertaining. But if you could only use one word, he’s selling confidence. That is the number one thing.
“Anybody, any weight class, and it’s one thing to say it. It can be entertaining when a guy says it and goes and cuts a promo. But when you got a guy that walks the walk. You got a guy that will take on Jose Aldo, who hadn’t lost in ten years. You got a guy that will change weight class and go up to 170 and take on Diaz, go down to 155, world championship and take on Eddie, switch sports and take on [Floyd Mayweather]. It’s confidence that he’s selling. It’s confidence that’s on display. It’s a confidence that so many people wish they had. By so many, I mean everybody. Everybody wishes they had this kind of confidence and then go out and try to follow through on their dreams.”
Agree with Chael Sonnen on the product Conor McGregor is selling? Let’s discuss this in the comment section!
This article first appeared on BJPenn.com on 9/19/2017.