Jon Fitch Talks Struggles Without Money, Needing To Entertain vs. Win | UFC NEWS

October 8, 2012 10:56 am 27 Comments

“Priorities have changed and things I’ve had to accept. I think I was kind of just stubborn with wanting this sport to just be a sport kind of like an amateur sport. Well, it’s not, it’s an entertainment industry and at the end of the day, the people who get the opportunity are the people who sell tickets. It doesn’t matter who you beat, it might matter how you beat them, but if people see you as boring and you don’t sell tickets, you’re not going to get opportunities.”

“It doesn’t matter how many times you win. It doesn’t matter who you’ve beaten. All that matters is: do you put butts in the seat? With that acceptance and my priorities changing towards me needing to take care of my family, me needing to make money, you have to make those changes, you have to adapt and evolve into the system that’s there. I know the kind of fireworks this fight can bring and that means dollar signs. So fireworks, fans loving it, that all equals dollar signs at the end of the day.”

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