Nate Diaz goes big with business outside of the UFC

May 5, 2017 11:03 am by Russell Ess
Nate Diaz taps Conor McGregor

How big of a star is Nate Diaz?

Well, I guess that all depends on who you ask.

According to Diaz himself, he is worth more than what the UFC is willing to pay him right now. This is why we haven’t seen the Stockton scrapper in the Octagon since his rematch against Conor McGregor at UFC 202, which, remember, almost didn’t even happen.

UFC 202: Conor McGregor vs. Nate Diaz 2

When you ask UFC President Dana White, he says the younger Diaz brother isn’t in much of a position to get a piece of pay-per-view points unless he fights Tony Ferguson for the UFC lightweight interim title, which Diaz was willing to do on certain conditions.

“I mean, listen, at the end of the day, what is Diaz worth without Conor McGregor? I don’t know,” White said to Yahoo Sports. “The kid isn’t in a position for pay-per-view or any of that type of [stuff]. But this could put him in a position. If he fought Tony Ferguson, it would be for the interim title.”

For now, Diaz has been making money outside of the Octagon where he doesn’t have to beat people up or get hit in the process either. Both Nick and Nate have been making appearances and have even rolled out some marijuana and marijuana related products with their name on it. To add to the business ventures outside of the UFC, Nate can be seen on a new billboard. This time, it is not promoting any fight in Las Vegas, but promoting wine brands and a tasting room in Lodi, California.

The billboard is close to where Diaz lives, showing that he is a hometown hero. It also shows that Nate Diaz’s stardom has grown beyond the UFC Octagon.

What are your thoughts on Nate Diaz and his price tag for fighting in the UFC? Do you think he should be among the top paid fighters in the game? Or do you think Dana White makes a point that he needs Conor McGregor to pull in the big viewership numbers? Let’s get your thoughts in the comment section.

Nate Diaz Snoop Dogg

This article first appeared on BJPenn.com on 5/5/2017.


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