It was a first for women’s combat sports and one of the biggest events the UFC has ever held. The draw of Ronda Rousey leading up to her bout with Holly Holm at UFC 193 ballooned up to a level that was unimaginable for a women’s fight, let alone a UFC fight and broke records on fight night.
From MMA Fighting:
“Industry estimates have the Rousey vs. Holm bantamweight title change doing between 1 million and 1.1 million buys, with most estimates closer to the higher figure. It is expected to be among the four biggest UFC pay-per-view events in its history. Before Rousey, no combat sports pay-per-view event headlined by a woman had ever topped 125,000 buys.
The show drew a UFC record of 56,214 fans to Etihad Stadium in Melbourne, Australia, breaking the company’s attendance record set at UFC 129 of 55,724 set by the Georges St-Pierre vs. Jake Shields fight at Toronto’s Rogers Centre.”
The UFC does not release PPV numbers, but UFC CEO Lorenzo Fertitta told Yahoo! Sports prior to UFC 194 that Rousey versus Holm would be the at least the third highest PPV event in UFC history, and on track to possibly take second place.
Now with all that being said, you can see why UFC President Dana White says that the immediate rematch between Holm and Rousey is definitely taking place.