Report | UFC parent company might buy Premier Boxing Champions (PBC)

Dana White, UFC, PBC, Zuffa boxing, Jon Jones
Image: Fight Sports

UFC President Dana White has talking about getting into the boxing business for years. Yet so far, he’s made no headway on that mission. At least not publicly.

That could soon change. According to The Athletic’s Mike Coppinger, UFC parent company Endeavor and its CEO Ari Emanuel could soon be buying Premier Boxing Champions (PBC), a boxing organization owned by Al Haymon.

“Rumors are true,” Coppinger explained during a Q&A on The Athletic (h/t Bloody Elbow). “Al [Haymon] held several meetings with Ari Emanuel about a potential deal where Al would still be majorly involved the same way Dana [White] is with UFC following that deal with Endeavor.”

As Coppinger explains, should Endeavor purchase PBC, Al Haymon would most likely stay on with the company — in the same way that Dana White has continued to serve as the UFC President since the MMA promotion was purchased by Endeavour.

While it’s hard to say how much this plan actually involves Dana White, the UFC President did recently hint that there is big news coming with respect to a potential boxing venture.

“I am making all my boxing moves after this summer,” White told CNN recently. “When this summer is over, you’ll be hearing a lot about what I’m doing in the sport of boxing.”

It’s certainly possible that the boxing news the UFC President has been teasing involves Endeavor’s potential purchase of PBC.

How do you think this will shake out?

This article first appeared on BJPENN.COM on 6/13/2019.