Ex-UFC exec leaves PFL for BKB VP role

A former UFC executive from the nascent days of the company’s building process now finds himself in a similar role with a surging bare-knuckle boxing promotion. Loren Mack is now the Chief Marketing Officer and Executive Vice President of Strategy for BKB Bare Knuckle Boxing, as announced in a press release leading into their stacked BKB 56 card in Los Angeles on Saturday, July 18th.

Mack also has experience in this lane with ONE Championship during the years when the powerhouse Asian combat sports league had more of a defined focus on promoting mixed martial arts. Loren Mack was most recently the Senior Vice President of Corporate Communications for the Professional Fighters League, and in the wake of PFL San Diego and the looming summer series for PFL, now finds himself with a promotion that is vying for hierarchical placement in a surging sport as BKFC continues to serve the same master.

Global brand growth across several proven combat sports properties in a demonstrable way is now within the scope of Mack’s deliverables as he aims to further bolster the international profile of BKB Bare Knuckle Boxing during a key transformative period for the sport.

BKB Bare Knuckle Boxing announcement touched on by the promotional CEO as well as by Loren Mack himself

David Tetreault is the Chief Executive Officer of BKB, and when discussing the onboarding of Mack to their brand, Tetreault said [via BKB’s press release],

“BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level. Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports.”

“His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and continue to bring BKB to millions of fans around the world.”

Also responding to this BKB Bare Knuckle Boxing news is the man himself, as Mack stated [via BKB’s press release,

“I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today. BKB has incredible momentum and has established itself as the largest and most-watched bare knuckle boxing organization in the world. I’m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world.”