It could be an attempt to try and pick up the partner energy drink of the UFC as a sponsor, or a simple way to show them who is boss. UFC lightweight champion Rafael dos Anjos took it Monster Energy by directing a tweet to the company and the company’s “Combat Sports Manager” Hans Molenkamp.
Dos Anjos tweeted:
— Rafael dos Anjos (@RdosAnjosMMA) December 24, 2015
Perhaps dos Anjos is looking for some respect and love and from the energy drink company being the lightweight champion. Dos Anjos makes a point having dethroned Anthony Pettis as lightweight champion and making quick work of Donald “Cowboy” Cerrone, who both have a sponsorship deal with the energy drink giant. Monster Energy also sponsors light heavyweight champion Daniel Cormier, featherweight champion Conor McGregor and former women’s bantamweight champion Ronda Rousey.
Do you think Rafael dos Anjos is marketable for Monster Energy? Share your thoughts on the subject in the comments.