Chael Sonnen knows all about the art of selling fights. The former UFC title contender spoke with ESPN radio on Wednesday about the future of the UFC after one of their biggest stars in Ronda Rousey lost the title to Holly Holm (transcribed by MMA Fighting):
“When Dana White, our president, sinks his teeth into this and gets ready for a rematch, it’s going to be huge,” Sonnen said. “It just will. I don’t think the reality of the outcome is going to be anything different than it was Saturday. That wasn’t a close match. That wasn’t a competitive match. That was a one-sided beating. But, as for the short term, they will do huge numbers for part two. Long term, every fighter’s career comes to an end. We thought that Ronda’s reign was going to be much longer than this.
“I think that when one star goes out, another one is born,” Sonnen said. “I don’t think that Holly Holm — as great as she is physically — I don’t think she’s going to be able to transcend cultures like Ronda did. Ronda was a very unique personality. She’s very likeable, she’s very marketable. She does and says the right things. Holly is just a really kind and sweet person that’s a really good fighter. I think yeah, you are going to lose a little momentum.
“We had Brock Lesnar,” he said. “He’s a once-in-a-lifetime attraction and nobody has sold as well as Brock has. But boy, the company is still worth billions and billions of dollars, even without him.”
Do you think Rousey will be able to hold on to her popularity after her loss? Or will Holly Holm be able to rise to fame and buzz into pop culture like Rousey has? Share your opinions in the comments with us!