SBG Ireland coach threatens Reebok over “insensitive” shirt idea

October 21, 2015 9:53 am by Evan Bell

It was less than 24 hours ago that SBG Ireland head coach John Kavanagh announced that his gym had partnered with Reebok. Kavanagh posted photos on Twitter of SBG Ireland filled with all new Reebok equipment including promotional posters of Conor McGregor, and the first ever ‘Reeboktagon.’

This morning photos emerged of a shirt that Reebok released featuring a map of Ireland, which left out Northern Ireland, enraging many Irish fans.

SBG Ireland coach John Kavanagh took to Twitter to threaten Reebok over the shirt, which many found offensive.

Reebok quickly removed the shirt after they realized the outrage they caused, chaulking it up to a “design error.”

Kavanagh explained his frustration with Reebok, saying:


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