Joe Rogan says, Yes!
“When you look at pay, there’s a pay that’s listed as far as the purse you get after the fight. That doesn’t take into account a lot of factors. There’s a lot of things they want to remain private. You’re not just getting paid that amount. Some people are. But when a guy is selling tickets, a big name fighter, there’s a lot of factors in there. Incentives, pieces of Pay Per View. Georges St-Pierre was making $5 million a fight.
“He’s making a lot of f***ing money. He’s got sponsors, Gatorade, all this other stuff. Other revenue coming in. Georges St-Pierre made a f**k load of money fighting.”
– quote via The Joe Rogan Experience.