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Lorenzo Fertitta: 'We took and used the WWE's business model for the UFC'

BJPENN.COM News - March 10, 2014

“It wasn’t about their product, it was about their business model, they had become very astute at selling their product and getting people to buy pay-per-views (PPV) by using free television. When we started, we had no traditional free press. Nobody was covering us, no one took us seriously as a sport. Therefore we had to turn to the WWE model which was, they have Monday Night Raw, Thursday Night Smackdown, which were television shows that told a story, and the story was trying to convince you to transact on Sunday night on PPV. So we said look, it’s going to take awhile for the free press to cover us, we don’t have that long to wait, therefore we must buy our way on TV, get on that free-to-air format, tell our story, let the fans know who these fighters are and convince the fans to buy the PPV on Saturday night. So looking at their business plan was the key.” Fertitta’s segment is around the 19-minute mark. Enjoy!

Videos

VIDEO | Gustafsson vs. Manuwa Highlights From UFC Fight Night London

BJPENN.COM News - March 10, 2014

UFC light heavyweight and no. 1 contender Alexander Gustafsson joins UFC Fight Pass commentator Dan Hardy following his second-round TKO of Jimi Manuwa. Gustafsson thanks his trainers and offers a challenge to champion Jon Jones.

Videos

Dana White: 'Guillard ran the whole fight'

BJPENN.COM News - March 8, 2014

“There’s no doubt Melvin ran the entire fight and was incredibly passive, the complete opposite of how he used to fight. There was a lot of smack talk leading up to that fight, and those are the fights that everybody gets excited about, and nine times out of 10 they end up like tonight. Those drive me crazy.”

Videos

EXCLUSIVE VIDEO | Dana White's UFC Fight Night London Post-Fight Media Scrum

BJPENN.COM News - March 8, 2014

Our boys over at WhoaTV are on the ground in London and thanks to them, we have Dana White’s post-fight media scrum.

Videos

Watch Today's UFC Fight Night 37 Post-Fight Press Conference Live on BJPENN.COM

BJPENN.COM News - March 8, 2014

Immediately following today’s UFC Fight Night 37 event in London, BJPENN.COM and the UFC will be providing a live stream of the day’s post-fight press conference.

Videos

VIDEO | Dana White's 'UFC Fight Night London' Pre-Fight Media Scrum

BJPENN.COM News - March 8, 2014

Dana White and assembled members of the media discuss MMA’s most important topics prior to today’s UFC Fight Night 37 event in London, England.

MMA News

Zingano Eyeing Summer Return Against Rousey

BJPENN.COM News - March 8, 2014

By Evan Stoumbelis

Bellator

Rampage Jackson and Tito Ortiz to Headline Court Case against Former Trainer

bjpenndotcom - March 7, 2014

The ‘People’s Champion’ and ‘Rampage’ characters may have to wait a bit longer to make their next public appearances as Tito Ortiz and Quinton Jackson prepare for a different kind of fight than they are used to: Legal Battle.

Videos

EXCLUSIVE VIDEO | Guillard: 'The Only Friends I Got Are Ones That Go To Strip Clubs With Me'

BJPENN.COM News - March 7, 2014

UFC lightweight Melvin Guillard gave the fellas over at WhoaTV some insight on his relationship with Michael Johnson.

Videos

EXCLUSIVE VIDEO | Ross Pearson Injury Update - 3 Weeks Out From Training

BJPENN.COM News - March 7, 2014

Originally scheduled to rematch Melvin Guilard tomorrow night, UFC lightweight fighter Ross Pearson, gave our boys over at WhoaTV an exclusive chat about his recovery from surgery and more.

Videos

War Machine Posts Some Crazy Threatening Video's Then Withdraws From Bellator Tourny

BJPENN.COM News - March 7, 2014

The story title really has two different subject matters in it. For that I apologize, I just didn’t see the need to make two stories about War Machine today.