Conor McGregor is currently gearing up for a massive UFC 229 title fight with UFC lightweight champion Khabib Nurmagomedov — but that’s certainly not all he’s got on the go.
On Monday afternoon, the Irish MMA star unveiled his new Irish whiskey, which he’s been teasing since he battled Floyd Mayweather in the boxing ring in August of 2017. McGregor also announced that a portion of the sales from each bottle will be donated to local first responders.
See what Conor McGregor had to say about his new whiskey — called “Proper Twelve” — in the post below.
Today “Project Notorious” finally comes to life with the introduction of my new Irish Whiskey; Proper 12.
I have spent a lifetime studying this craft under the tutelage of my late Grandfather on my mother’s side, Christopher “Jakes” Moore, and I have put just over 3 years into the making of this liquid alone.
I introduce to you @ProperWhiskey!
Proper Irish Whiskey, from a Proper Irish man!
Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper Twelve is who I am.
I wanted to make an Irish whiskey emblematic of Irish culture as a whole, and something that would showcase the great skill we possess of distilling the best Whiskey in the entire world. One of the many amazing skills we possess on this great island.
Proper Twelve is crafted at Ireland’s oldest distillery. It is made with the Isle’s freshest spring water and finest golden grain and single malt – it is pure liquid gold!
This is Ireland’s whiskey, and it is my gift to the world.
Another proud announcement for me in this venture is that with each case we sell, my company will donate to the first responders in each district the case is sold in.
This donation plan will be in operation all over the world.
These are the men and women who run into buildings while everyone else is running out. They are our real life heroes – Proper Heroes
I look forward to joining all of you in a PROPER salute soon. Sláinte – Conor McGregor on Instagram.
Will you be picking up a bottle of Conor McGregor’s Proper Twelve Irish Whiskey when it hits shelves at your local liquor store?
This article first appeared on BJPENN.COM on 9/17/2018.