MMA News
Lorenzo Fertitta: 'We took and used the WWE's business model for the UFC'
BJPENN.COM News - March 10, 2014
“It wasn’t about their product, it was about their business model, they had become very astute at selling their product and getting people to buy pay-per-views (PPV) by using free television. When we started, we had no traditional free press. Nobody was covering us, no one took us seriously as a sport. Therefore we had to turn to the WWE model which was, they have Monday Night Raw, Thursday Night Smackdown, which were television shows that told a story, and the story was trying to convince you to transact on Sunday night on PPV. So we said look, it’s going to take awhile for the free press to cover us, we don’t have that long to wait, therefore we must buy our way on TV, get on that free-to-air format, tell our story, let the fans know who these fighters are and convince the fans to buy the PPV on Saturday night. So looking at their business plan was the key.” Fertitta’s segment is around the 19-minute mark. Enjoy!
VIDEO | Countdown to UFC 171: Johny Hendricks vs. Robbie Lawler (Full Replay)
BJPENN.COM News - March 10, 2014
VIDEO | Countdown to UFC 171: Carlos Condit vs. Tyron Woodley (Full Replay)
BJPENN.COM News - March 10, 2014
VIDEO | Countdown to UFC 171: Diego Sanchez vs. Myles Jury (Full Replay)
BJPENN.COM News - March 10, 2014
VIDEO | Johnson vs. Guillard Highlights From UFC Fight Night London
BJPENN.COM News - March 10, 2014
EXCLUSIVE V-BLOG: Combate Americas J.C. Llamas and His Dog Named Ronda Rousey
BJPENN.COM News - March 9, 2014
In this exclusive video blog, Combate America’s J.C. Llamas shows off the latest addition to his family, a beautiful blue-nosed pit bull he named Ronda Rousey. You can catch J.C. and the rest of the Combate Americas crew tonight and every Sunday on Mun2. Check your local listings.
Dana White: 'Guillard ran the whole fight'
BJPENN.COM News - March 8, 2014
“There’s no doubt Melvin ran the entire fight and was incredibly passive, the complete opposite of how he used to fight. There was a lot of smack talk leading up to that fight, and those are the fights that everybody gets excited about, and nine times out of 10 they end up like tonight. Those drive me crazy.”
EXCLUSIVE VIDEO | Dana White's UFC Fight Night London Post-Fight Media Scrum
BJPENN.COM News - March 8, 2014
Our boys over at WhoaTV are on the ground in London and thanks to them, we have Dana White’s post-fight media scrum.
VIDEO | Dana White's 'UFC Fight Night London' Pre-Fight Media Scrum
BJPENN.COM News - March 8, 2014
Dana White and assembled members of the media discuss MMA’s most important topics prior to today’s UFC Fight Night 37 event in London, England.
Dana White Doesn't Care If TRT Users Retire
BJPENN.COM News - March 8, 2014
By Evan Stoumbelis
Zingano Eyeing Summer Return Against Rousey
BJPENN.COM News - March 8, 2014
By Evan Stoumbelis
VIDEO | Bellator 111 Highlights, Including Eduarda Dantas' 'Sub Of The Year' Candidate
BJPENN.COM News - March 8, 2014
Bellator MMA
EXCLUSIVE VIDEO | Guillard: 'The Only Friends I Got Are Ones That Go To Strip Clubs With Me'
BJPENN.COM News - March 7, 2014
UFC lightweight Melvin Guillard gave the fellas over at WhoaTV some insight on his relationship with Michael Johnson.
EXCLUSIVE VIDEO | Pro's Pick 'UFC Fight Night London'
BJPENN.COM News - March 7, 2014
See how Forrest Griffin and Conor McGregor breakdown tomorrow night’s UFC card. We have teamed up with the great guys over at Whoa TV to bring our BJPENN.COM audience the best coverage from overseas. Follow them here and here.
EXCLUSIVE VIDEO | Ross Pearson Injury Update - 3 Weeks Out From Training
BJPENN.COM News - March 7, 2014
Originally scheduled to rematch Melvin Guilard tomorrow night, UFC lightweight fighter Ross Pearson, gave our boys over at WhoaTV an exclusive chat about his recovery from surgery and more.
War Machine Posts Some Crazy Threatening Video's Then Withdraws From Bellator Tourny
BJPENN.COM News - March 7, 2014
The story title really has two different subject matters in it. For that I apologize, I just didn’t see the need to make two stories about War Machine today.
Watch Today's UFC Fight Night London Weigh-Ins Live on BJPENN.COM (8 AM PT)
BJPENN.COM News - March 7, 2014
Today in London, the ‘UFC Night London: Gustafsson vs. Manuwa’ fighters will hit the scales and make their bouts for tomorrow night’s event official. In typical fashion, BJPENN.COM and the UFC will be providing a live broadcast of today’s pre-fight ceremonies and you can catch it live right here, starting at 8:00 a.m. PT / 11:00 a.m. ET.