With a big headliner in place and a sold out Arena in Natal, Brazil, the UFC’s gamble paid off.
As always, ratings guru, Dave Meltzer breaks it down: (via mmafighting.com)
The experiment of airing UFC on a Sunday night got off to what should be viewed as a promising start from a ratings standpoint, as the main card for the Dan Henderson vs. Shogun Rua UFC Fight Night 38 was the third most-watched Fight Night since the launch of Fox Sports 1 in August.
The main card from Natal, Brazil, averaged 936,000 viewers from 7 to 10 p.m. Eastern time. The Henderson vs. Rua main event peaked at 1.25 million viewers.