UFC President Dana White believes it’s in Jon Jones’ best interest to just embrace his natural persona, as the bad guy.

The UFC boss took to FOX Sports Live, last night, to explain:

“I think he should embrace it. He’s kind of come off like the bad guy in this thing. All the stuff that happened behind the scenes, when they were doing the interviews after the fight in the MGM lobby, Jones was 100 percent the bad guy.”

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