This bout, according to her coach, was to serve, at least at one-point, as a lead-in to a possible Cyborg vs. Holm PPV event, yet to be announced.
Ariel Helwani tells it best:
Mike Winkeljohn, Holm’s trainer of 16 years, said the plan was to have Cris Cyborg, another high-profile free agent, attend Friday night’s fight, however, those plans changed following Cyborg’s Muay Thai loss last week. He added that there have been preliminary talks to stage a Holm vs. Cyborg pay-per-view fight in the near future, should the UFC deal not come to fruition.
“Why do you think people tune in to boxing?” Winkeljohn said when asked if a Holm vs. Cyborg stand-alone pay-per-view could be successful. “Names. Not because Bob Arum or Don King was throwing a fight, it was all because [Mike] Tyson was fighting.”