Demetrious Johnson explains why UFC on FOX 24 didn’t draw big numbers
UFC flyweight kingpin Demetrious Johnson successfully defended his strap for the tenth time at this past weekend’s UFC on FOX 24 event submitting Wilson Reis in the third-round of their main event fight.
With the victory, “Mighty Mouse” tied former middleweight champion Anderson Silva for the most consecutive title defenses in the promotions history with ten.
Unfortunately not a large amount of fans tuned in for what was a very exciting fight card in Kansas City.
Dave Meltzer reported yesterday that the “Johnson vs. Reis” event did the worst overnight numbers in UFC on FOX history with just 1.74 million viewers.
On today’s episode of The MMA Hour, “Mighty Mouse” explained how poor marketing from the UFC played a big part in the poor viewership numbers from this past Saturday’s event.
“I went on Twitch and said ‘I want to ask everyone in the world, have any of you guys seen a commercial for my fight against Wilson Reis?’” Johnson stated. “And everyone was like ‘No, no no.’ One guy said ‘I saw one (commercial) on the UFC.com YouTube channel.’ I’m like ‘okay, I haven’t seen one either. And you know what I watch all day? Fox Sports 1 and Fox because I watch Monster Jam with the kids.”
The flyweight kingpin continued:
“The first time I saw a commercial for my fight was UFC 210. The first time I saw a commercial was one week before my fight. No one around here knew I was fighting. Simply because they didn’t see any commercials. You have to take into account, how much advertising did they (the UFC) do? I put that in the back of my mind and then don’t worry about it and go out there and put it out of my mind and put on my performance.”
Did you see many commercials advertising the “Johnson vs. Reis” flyweight title fight in the lead up to this past Saturday’s UFC on FOX 24 event in Kansas City? Sound off PENN Nation!