COSTA MESA, CA – Southern California based lifestyle brand RVCA is proud to announce its win at the 2008 SIMA Image Awards in the category of Men’s Apparel Brand of the Year.

Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal and grew its business between January 1st and December 31st 2007, RVCA received this victory on Friday 16th May during the Surf Summit 11 in Cabo San Lucas, toppling the heavy hitters of the industry - Volcom, Quiksilver, Billabong and O’Neil.

“Winning SIMA’s ‘Men’s Apparel Brand of the Year’ was a shocker” said RVCA Founder and Creative Director, PM Tenore. “For RVCA to be acknowledged with the greats of the industry like Quiksilver, Billabong, Volcom and O’Neill was an honor in its own. Eight years on from starting in the garage to the present…. winning this award is unbelievable. I know the whole RVCA crew is stoked and very honored of this achievement. Thank you to all the retailers who have become such great partners, to SIMA for providing an environment that brings the industry together in such a positive manner and most of all to everyone at RVCA for making RVCA such a great platform to work with such amazing humans.”

“We are very proud to accept this award” said RVCA President, Dan Levine. “This is a tremendous accomplishment for RVCA, truly a David v. Goliath scenario. The other brands that were nominated are long standing icons in our industry. It is a true reflection on PM Tenore’s vision for RVCA and the collective talent on the RVCA team that strives to tell our brand story every day.”

Next up, RVCA will be launching many exciting projects this coming summer, including team rider Alex Knost’s first feature film ‘Beach Blanket Burnout’, a charity fundraiser Art Exhibition in aid of the Sea Shepherd Conservation Society and a collaboration with Italian bicycle company, Cinelli.

RVCA is proud to be apart of SIMA and receive this award and looks forward to making 2008 yet another award winning year.