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Thursday, 04/26/2012, 08:27 am

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Anheuser-Busch Sends Warning To UFC Over Fighter's Derogatory Comments: "We will act"


Anheuser-Busch, the parent company of one of the UFC’s biggest sponsors Bud Light, has issued a warning to UFC officials over certain comments made publicly by some of its fighters recently.

As reported by the AdvertisingAge, Anheuser-Busch stated,”We have communicated to the UFC our displeasure with certain remarks made by some of its fighters…If the incidents continue, we will act.”

Anheuser-Busch went on to state that they are a company that, “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

A few organizations have criticized the UFC in the past for allowing some of their fighters to make derogatory comments and go unpunished. The National Center on Domestic and Sexual Violence has even gone as far as sending a letter to New York state assembly members encouraging them to keep MMA banned in the state. The UFC has promised to address the situation with all of its fighters adding, “With over 425 athletes on our roster, there have unfortunately been instances where a couple athletes have made insensitive or inappropriate comments. We don’t condone this behavior, and in no way is it reflective of the company or its values.”

Of course some of the more recent instances were Miguel Torres’ and Forrest Griffin’s tweets about rape, as well as Rashad Evans comments towards Phil Davis where Evans made light of the Penn State sex scandal. The UFC does not plan on changing its stance on encouraging their fighters to use social media as a way to promote fights and stay in touch with their fans. However, they do plan to take action to prevent further incidents like these from happening by having mandated sensitivity training for all of its fighters, as well as mandatory seminars on the proper use of social media.

The relationship between Bud Light and UFC has been beneficial to both companies, giving the UFC a major corporate sponsor as well as giving Bud Light the opportunity to feature the likes of Dana White and superstar Jon Jones in their ads. One would hope the relationship does not have to come to an end over another offensive tweet.

comments

29 Comments to Anheuser-Busch Sends Warning To UFC Over Fighter's Derogatory Comments: "We will act"

  1. Dick Diaz says:

    lol i’m sure another beer company would be more than happy if bud light was to part ways with the UFC… and perhaps at the next fighter summit dana white has to probably make a statement about not making stupid comments on twitter to the fighters lol

  2. lolorz says:

    Wow, some people are truly over sensitive… The comments that have been made are purely jokingly and really don’t have any male intent behind them. For an organization to send letters to a state to try and keep MMA out is completely absurd in my eyes and goes to show there maturity level of thinking.

  3. E716 says:

    Keep mma out of ny because the fighters slip up once in a while…just because they’re fighters dont mean they’re not human…smh

  4. jbeamazing says:

    there beer taste like piss

  5. Lol says:

    A beer company thats responsible for many deaths and destructive lives every day is concerned about ufc fighters opinion? Sounds more like they are hating and wants dana to fine guys like the nfl does for speaking out. The way i see it they are trying to take away freedom of speech. Fuck them

  6. MILLER LITE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  7. Nando says:

    Cool, nobody likes bud light anyways

    • Ninja Oreo Dollop says:

      I think Anheuser-Busch is just looking for an out from the UFC. I don’t know how they suppose the UFC is going to control what these fighters say. I’ve been saying this for months; delete your facebook and twitter if you want job security.

  8. I Never Asked For This... says:

    This is what happens when old fucks run the modern world on medieval rules. This shit just doesn’t cut it anymore. Times are changing. Die already you corporate shits. UFC, although not flawless, is the posterboy for a future entertainment business.

    Infact, I’d love to take a trip to Nevada and take a lesson from Dana on how to run a business.

  9. Xaninho says:

    I think they’re afraid nobody in Brazil will drink Bud light anymore.

    • Ninja Oreo Dollop says:

      Why do you say that?

      • Xaninho says:

        A very famous UFC fighter has been bashing Brazil remember?

        • Ninja Oreo Dollop says:

          Oh, I didn’t catch that this was about Chael. Why can’t these fighters be themselves? Even if Chael is being ass, he is still promoting a fight. He’s taken on the role of the bad guy. I didn’t hear about Mayweather’s sponsors running for the hills after his racist comments about Jeremy Lin or Pac.

        • Xaninho says:

          True, Tiger Woods got dropped cause of the controversy surrounding him though.

          I don’t know why Mayweathers sponsors are seemingly ok with the stupid stuff he said.

        • Ninja Oreo Dollop says:

          Maybe he doesn’t have sponsors….. He doesn’t need them and neither does Tiger. I don’t know how it works in boxing but I doubt anyone would buy anything Mayweather wears. He’s vile scum. Tiger just has a problem keeping it in his pants. I can’t blame him though, staying true in a relationship isn’t easy.

        • Xaninho says:

          Haha I am pretty sure no asian people are willing to wear anything Mayweather might be promoting.

          Tiger should’ve just divorced his wife, if he wasn’t going to be monogamous in his marriage.

          And I know how hard it is to say no to hot women offering themselves on a silver platter…

  10. Hitman says:

    Whinny Anheuser-Busch. The only reason people drink it, is because its cheap on tap or you can drink it all day without getting a head change lol.

  11. Fedor says:

    Bud Light is a shitty beer. Sensitivity training is for pussies.

  12. shawn says:

    Anheuser-Busch was bought buy inbev of Belgium in 2008.

    http://www.bizjournals.com/austin/stories/2008/07/14/daily1.html

    Budweiser is no longer American.

  13. LB says:

    Maybe bud light should sponsor women’s tennis or golf instead of the UFC because they seriously sound like a bunch of pansies. The UFC needs to dump bud light and bring back Mickey’s (a far better beverage in my opinion).

  14. Nick says:

    Some people are just fucking retarded. I swear. People need to chill their nuts. Like really? A beer company? It’s a joke. Don’t be so sensitive.

  15. Khalil says:

    I’m sure its much better when somebody drinking bud at a baseball game gets trashed, then beats or stabs someone to death? Oh wait, then its individual responsibitly. Or when someone DUI’s and kills a whole family…Bud gtf off ur moral high horse….your a drug dealer last time I checked…alcohol may be legal, and yes I do consume, but its still a drug! StFU and leave MMA alone.

  16. Clay says:

    I don’t think I’ve heard Dana say one sentence without using the “fuck” word

  17. Mark says:

    COors Light

  18. KIDD433 says:

    Last i checked,this was America,These fighters are gonna say whatever the fuck they want.Now if that fighter in particular wore a bud light shirt or on their shorts than they can have reason to bitch

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