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Saturday, 11/23/2013, 12:29 pm

UFC Veteran Heath Herring now a promoter in Argentina

Heath Herring hasn’t officially retired from the fight game. The “Texas Crazy Horse” hasn’t fought in five years but has added plenty to his resume; B-movie bad guy, World Series poker player, and Hollywood stuntman.
MMAFighting’s Chuck Mindenhall caught up with Herring recently to learn about his new job; fight game promoter. Herring isn’t promoting fights just anywhere. He’s set up shop deep into South America in Argentina.

“I started a fight company down there actually called Combate Extremo,” Herring said. “And it’s doing really well. We had our first event in July in Buenos Aires, and it actually went phenomenal. It was sold out. We got a TV deal with Canal 13, which is like I guess the equivalent of their CBS to us, the largest TV network. That was really cool. It was really cool actually to go to the president [of Canal 13’s] office and talk to them.”

Herring, who is listed as Combate Extremo’s vice president, said the Buenos Aires locals turned out in droves to see the main event of Icho Larenas and Cristian Torres. Much of the organization’s roster is comprised of Argentineans, and he says he’s surprised by the amount of talent they’re uncovering.

“We use the unified rules,” he says. “There was a big debate about that. I think we’ll have to do some training with the referees. The crowd, there were a couple of fights that went to a decision the crowd wasn’t happy with, but mostly because an Argentinean lost.”

Combate Extremo’s next event will happen in Asuncion, Paraguay, sandwiched between Argentina and the MMA-hotbed of Brazil, on January 18, 2014.

The 35-year-old is still under contract with the UFC. So is there a chance he will return to the Octagon?

“Possibly,” he says. “But I’m really trying to get this thing going on down south, because I enjoy that. I’m definitely not saying I’m above fighting, that’s for sure. Because I love the game, and I love to do — and I keep thinking I’m old, but at 35 I’m not that old.

“I’ve always got to have something crazy happening. For me it was just so much fun to be on the other side of the cage and be on the side of building it up and getting it going. It was really kind of surreal. And that first show was successful and went well. I’d traveled so much all over the world and it’s always the same — everybody who’s there loves it, and everybody’s who’s there wants to see more.”

 

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