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Tuesday, 05/08/2012, 02:05 pm

UFC on Fox 3 Ratings Down 50%


By Ryan Busuttil

The ratings for UFC on Fox 3, the UFC’s third event on network television, were lower than originally expected.

The event averaged 2.4 million viewers according to MMAJunkie.com. That is down about 50% from the 4.7 million who watched UFC on Fox 2 in January and even lower than the first UFC on Fox event, which drew 5.7 million viewers.

The good news is that the event did score a strong 1.6 rating in the key 18-34 year old male demographic that is sought after. This is down from the 3.2 rating in that demographic for UFC on Fox 2 and the 4.3 for UFC on Fox 1. But, it’s about 60% higher than Fox usually gets in that timeslot for episodes of “Cops.”

UFC on Fox 3 took place on Saturday May 5th at theIZODCenterin East Rutherford, New Jersey and featured a main event between lightweight contenders Nate Diaz and Jim Miller. There were 4 bouts featured on the main card with 3 of them, including the main event, featuring finishes. The event was the best in terms of quality of the UFC’s 3 Fox shows thus far.

Possible reasons for the lower ratings include the NBA playoffs and the undercard of the Mayweather-Cotto fight.

UFC on Fox 4 takes place this August and features a main event between Brian Stann and Bellator Middleweight Champion Hector Lombard.

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