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Friday, 10/21/2011, 07:28 am

UFC Headed To Theatres In 3D Next Year


The Ultimate Fighting Championship will partner with innovative digital theatrical distribution company Cinedigm Digital Cinema for the first ever, live 3D broadcast of a UFC Pay-Per-View event when it brings it Feb. 4, 2012 fight card to upwards of 120 theatres across the nation. The 3D broadcast will be the first of four annual Pay-Per-Views set to air in theatres via the partnership between UFC and Cinedigm.

“We are extremely pleased that UFC has chosen to work with Cinedigm on this ground-breaking, live 3D broadcast,” said Chris McGurk, Chairman and Chief Executive Officer at Cinedigm. “We know the legions of avid UFC fans will be blown away when they see what promises to be an exciting night of championship fighting on the big-screen and in 3D.”

“By partnering with Cinedigm, we’re taking the UFC viewing experience to a whole new level,” UFC President Dana White said. “For the first time ever, fight fans can watch a UFC Pay-Per-View card in 3D at theatres across the country. We want UFC fans to have the best viewing experience possible and now they get a chance to experience major UFC Pay-Per-Views in 3D.”


comments

10 Comments to UFC Headed To Theatres In 3D Next Year

  1. tim says:

    this is a big mistake for the UFC to ride on the hype of 3d. The cameras will not be able to get close enough to warrant the “claim” 3d as a selling point. Unless the ring girls go topless and get withing the range of Depth of Field.

  2. Joe says:

    what fights will this be for?

  3. Ruckus says:

    very few movie theaters have liquor/alcohol licenses …no beer during a UFC fight = fail

  4. Joe says:

    what a coincidence….. GSP said he’ll be ready jan/feb…

    i dont believe this injury bs,
    i think theyre tryin to hype it up more to get more viewers

    • sick of it all says:

      and the X-Files tv show was all real conspiracy theories as well. ha ha ha Good stuff Joe

      • Joe says:

        idk just sayin lol, it just seems weird,

        just like the alistair overeem thing

        • FlyingKamelToe says:

          Alistairs situation was definitely weird unless you look at it from a biz perspective. Strikeforce is working towards a contract extension with showtime. If zuffa made it completely obvious to showtime that they were poaching the best talent from strikeforce without strikeforce putting up a real challenge, a deal with showtime becomes impossible. If they played it off, regardless of how transparent it might be, there’s still the possibility that it was just a contract dispute that led them to cut their biggest star. Big difference. In the meantime, strikeforce keeps preaching that they’re committed to being the best and the ufc continues to play it as if strikeforce was still the competition. Business as usual.

  5. QDog says:

    They should test it out on TV first and see what the viewer response is (for those that have 3D TVs). Makes you wonder if they did any market studies and who they hired to do them.

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