UFC has big plans for Canada in 2014
As Canada continues to be one of the biggest hotbeds for Mixed Martial Arts, the UFC is looking to increase its presence there in 2014. In an interview with OCanada, UFC director of Canadian operations Tom Wright revealed plans for both a publicity tour and at least 4 live fight cards this year. A press conference in Quebec this Wednesday is expected to reveal the official schedule.
“Our mandate from the beginning has been to take our sport, our athletes and our brand into as many communities as possible…“There’s a whole bunch of cities on our radar,” said Wright, espousing the global growth of the UFC.
Canada has been no stranger to the UFC, of course, with former long-time Welterweight champion Georges St-Pierre serving as one of the biggest ambassadors for the sport north of the border, drawing in massive Pay-Per-View buys for the organization for years. The country was also home to the current season of The Ultimate Fighter, which features Patrick Côté and Kyle Noke coaching Canadian and Australian Teams, respectively.