UFC Confirms They’re Losing Millions From Piracy
The UFC and Zuffa are cracking down on illegal piracy of their pay-per-view events. And according to an attorney for the UFC it seems that over 50% of the offenders are tucking tail and settling out of court.
Understandably so considering the last lawsuit filed against a pirate stealing from Zuffa was sued for almost 12 grand.
“The proactive steps that the UFC has taken have, we believe, made a deterrent effect on online piracy,” said Julie Cohen Lonstein to MMAjunkie. Lonstein also stated that she felt that piracy offenders are becoming a bit more knowledgeable since the UFC began suing people.
The UFC and Zuffa are now four years deep into the hunt for individuals and commercial entities alike who make it a habit of stealing from the fight promotion and making a profit by showing the stolen content and charging customers for viewing it.
Lonstein was hush hush about the amount of money recovered front these proceedings. However, she did state that the amount of money reimbursed is “a fraction compared to what the UFC has lost with piracy.”
According to UFC chief legal officer Kirk Hendricks the UFC and Zuffa lose “millions and millions” of dollars each year from their content being stolen and illegally viewed.
“There’s no shortage, unfortunately, of people who will try to take a shortcut,” said Hendrick. “We have an obligation to our customers and those athletes to continue to pursue the people who don’t want to pay for the goods and services they receive.”
Last week the UFC announced that they are tightening up their continued pursuit to shut down cagewatcher.eu, a European website rumored to have streamed two pay-per-view events illegally.
Lonstein and the rest of the legal team at Zuffa are just waiting for the necessary information to become accessible to them before they strike and go in for the kill.
So, be careful out there you pay-per-view pirates. The UFC isn’t going to sit idly by and let you snag what is essentially the life blood of the organization, and apparently, they will find you! So, it’s best to simply play nice, gather up your buddies, and cough up the dough or else you may end up settling out of court with Zuffa and paying much more than bargained for.
(all quotes via mmajunkie)