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Friday, 02/14/2014, 04:42 pm

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The UFC is developing fighter uniforms

At December’s UFC on FOX 9 event, lightweights Cody McKenzie and Sam Stout  faced off inside the octagon. “Hands of stone” ended up winning a lopsided decision over the former “TUF  12″ competitor (McKenzie) that evening. However, it was Cody that would catch most of the media attention after the event, and for all the wrong reasons.

Cody went “old school” in terms of his attire for the UFC on FOX 9 bout with Stout, sporting a pair of plain white shorts that in fact still had the price tags attached. McKenzie’s choice of shorts did not sit well with UFC president Dana White, who told media:

“That’s one of the weirdest things I’ve ever seen, and it’s even weirder that we let it happen. It won’t happen again.”

Also in December, the Zuffa fight boss promised that he was working on a way to fix sponsorships.

Yesterday, White told Bleacher Report that the uniform was one thing he was working on to deliver on that promise, but that nothing has been finalized just yet.

“We are. We’re working on it,” White said. “But nothing yet.”

According sources close to Bleacher Report, the deal is with a major apparel company and the uniform will be head to toe—including fight shorts, walkout shirt & hats, and every fighter in the UFC will wear it.

Sources also indicated that several spaces on the shorts and shirt will be reserved for fighters and managers to sell their own sponsorships. But outside of those spots, the uniforms will consist mostly of UFC-branded product and the brand of the apparel company.

The uniform deal would seemingly benefit lower-tier preliminary fighters who have trouble selling sponsorships on their own.

What do you think of the proposed uniform switch? Let’s hear it Penn Nation!

 

 

comments

0 Comments to The UFC is developing fighter uniforms

  1. seminalcacti says:

    unenforceable. You only have so much real estate to work with on a speedo type of trunks how can you claim any space for UFC brand if they have sponsors on top of the priority list. Each fighter doesn’t owe the UFC to wear any of their brand. The only thing they owe is the fights itself under the contract.

    • Greg says:

      I think you’re probably right to an extent… any fighter already under contract is PROBABLY grandfathered in… and could likely not be compelled to wear a uniform. But clearly they can work in a clause to all new contracts that if you want to fight in the UfC monopoly…. you wear UFC shorts. But… we don’t know about those already existing contracts…. they may have wording in tyere already that grants the UFC authority to dictate what is considered appropriate attire… so they could leverage that and not allow a fighter to wear his own shirts. I think the whole thing is a stupid idea from an organization that has grown too big for it’s britches (pun intended) and is acting more and more parranoid. They are acting in ways that look very amateur and stinks of bad management. Dana is in a league he is either too uneducated or too ignirant to play in…. so he’s making horrible decisions because I think he realizes his own managerial inadequacy..

  2. Budgiecat says:

    Nike

  3. rico_925 says:

    So lame. Makes management look like a bunch of control freaks. There should be some standards but a uniform is retarded.

  4. GRT 3000 says:

    wholly s(h)it that’s lame…

  5. Steve B says:

    I definitely understand the idea behind it because if people tune in who don’t normally watch the UFC, it does make it look like an amateur sport if people are wearing stuff like Cody was wearing. It’s all about trying to bring the sport more and more mainstream. It’s no different than any other company making their employees wear a uniform so they look professional. For example I work on cars at a Mercedes Benz dealership and if I was wearing a plain white t-shirt as I got in a customers car to work on it, they would have a bad image of the dealership. It would look more amateur. By me having a Mercedes Benz uniform on it looks way more professional.

    As long as fighters can still sell sponsored areas to keep making extra money like they have been used to then I don’t see a problem with it

  6. Guest says:

    Part of this business is selling people, it’s gonna be a lot harder to do that if every fighter is in a cookie cutter uniform.

  7. Hotrod Dude says:

    Standards yes. This isnt the MLB or NFL. Tennis and Golf, standards not required peices. UFC branded, I think we know its the UFC

  8. Brandon Canterbury says:

    bla bla bla it makes us look bad and that makes me sooo sad – Dana White.

  9. Phil_A_Shio says:

    This is horse shit.

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