Xyience Sold To Big Red, Will No Longer Sponsor The UFC

September 15, 2014 4:19 pm by BJPENN.COM News

Xyience, the energy drink that can be seen at least once sometime during any UFC broadcast, has been sold to Big Red, and will no longer be sponsoring the UFC.

Xyience has been with the UFC since 2006, but will no longer be sponsoring the promotion in order to attempt to reach a larger group of consumers.

Big Red CEO Gary Smith spoke with BevNet to discuss the change in promotional tactics.

“I’m just gonna soften it up a little bit. Make it a little less hardcore than the image that it’s got today.”


Tags: , , , , ,

About BJPENN.com

Shouted out after victory to the UFC masses, BJPENN.COM is the home to multiple time champion BJ Penn. After a decade of on-line operation BJPENN.COM has evolved into the most reliable destination for all your fighter interviews, fighter blogs and MMA/UFC news stories.

Advertise with us

For all advertising inquiries click here.

About us

Please contact us for all website inquiries.