In the midst of their 12-day UFC 189 world-tour, UFC President Dana White confirmed, while in Los Angeles, that his company has spent more money promoting the McGregor vs. Aldo fight, than any other fight in history.
“I think this is the biggest fight of the year. When you have a fight where countries care about the fight, it’s a big deal. It’s a big enough deal that we’re doing this world tour. We’ve probably spent more money promoting it than any other fight ever.”
‘UFC 189: ALDO VS. MCGREGOR’ goes down from Las Vegas, on July 11.