When the UFC left SpikeTV they were set to explode in to every corner of mainstream America. They announced shows on Fuel, FX, and FOX. That was surely a recipe for success using an educated analysis. The reality is that the big ratings have not happened yet. The UFC is still insanely popular and a conversation about the organization is a daily occurrence in my real job office. Trust me that is saying something. The issue is that the switch to those channels has not produced the desired effect.
A prime example of the problems the UFC is facing are the ratings for UFC on FOX 3. @tvratings tweeted the numbers out shortly after the event and they were indeed bad.
“@tvratings: UFC on FOX 3: 1.6 Men 18-34 (-50% vs. UFC on FOX 2) and 2.4 mil viewers (-48%)”.
WWE CEO Vince McMahon knows about ratings woes. His WWE shows have suffered viewership drops in recent years mainly because his big name stars simply aren’t drawing. That didn’t stop him from ripping on the UFC decline in its own viewership. He recently told The Hollywood Reporter how he felt.
“Their ratings are abysmal. They are in the pay-per-view business, and they do reasonably well there. We just set a record for WrestleMania. We had 1.3 million buys for this year’s WrestleMania, and our pay-per-view numbers for our shows have been up 30 percent since then.”
This isn’t the first time he has sounded off on the UFC and most certainly won’t be the last.