On May 5th UFC will appear on FOX for the third time with UFC on FOX 3. The main event features a lightweight battle between Jim Miller and Nate Diaz that will likely push the winner towards title contention. On the same night Floyd Mayweather will face off against Miguel Cotto.
Another bold move on the part of FOX showing the UFC on FOX 3 on the same night as a major boxing card. You may remember the first UFC on FOX Dos Santos vs. Velasquez was shown on the same night as Manny Pacquiao vs. Juan Manuel Márquez.
Lorenzo Fertitta commented on the theory behind the scheduling earlier in the week with MMA Fighting.
“That’s kind of FOX’s deal. They do all the research they’re really smart guys .The theory is that people are home. It’s a great fight night; you’re going to watch Pacquiao or whatever; you can turn on FOX, you can watch our fight; you’ll have a great night.”
With the original UFC on FOX card this theory was successful as almost nine million viewers tuned in to watch Dos Santos knock out Velasquez in the first round and claim the UFC Heavyweight title.
Do you think the scheduling will pay off once again ? Or will the Mayweather vs. Cotto event keep the spotlight ?Tags: featured, MMA NEWS, Strikeforce, strikeforce news, ufc news, UFC on FOX, UFC on FOX 2, ufc on fox 3, UFC on Fuel, UFC on FX