The Ultimate Fighting Championship announced today that MusclePharm will serve as the official nutritional supplement supplier of the UFC in the U.S. and Canada. The Denver-based company, which also sponsors Major League Baseball’s Cincinnati Reds and NFL superstar Michael Vick among other notable athletes, will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views. In addition, MusclePharm will be featured prominently across UFC’s digital platforms and in the hallowed Octagon. Various retail promotions around major UFC events are also planned.
MusclePharm has sponsored numerous UFC athletes in recent months, including UFC 135 headliner Quinton “Rampage” Jackson. The 33-year-old Jackson, who will challenge light heavyweight champion Jon Jones on Sept. 24 at Pepsi Center in Denver live on Pay-Per-View, has been training for the bout at MusclePharm’s 35,000 square foot Sports Science Center in Colorado. It’s this type of commitment to the sport of mixed martial arts and its athletes that made MusclePharm an ideal sponsor for UFC.
“We’re excited to have MusclePharm as the official nutritional supplement supplier of the UFC,” UFC President Dana White said. “The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”
“I am proud to announce that MusclePharm is now the Official Nutritional Supplement provider of the UFC,” said Jeremy DeLuca, MusclePharm President. “This strategic partnership with the prestigious UFC organization is the ideal platform and opportunity for both MusclePharm and UFC athletes, as our company offers a full line of cutting-edge products line that fuels athletes both safely and effectively. We are thrilled about this opportunity and I would like to personally thank the entire UFC family for their enthusiasm and continued commitment to our brand.”
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