REPORT: UFC 136 PPV Sales Bring Edgars Drawing Power Into Question

October 20, 2011 9:25 am by Pedro Carrasco

“UFC 136: Edgar vs. Maynard III” was a highly anticipated fight card, that showcased not one, but two UFC title fights.

Hardcore fans had been chomping at the bit to see both Edgar and Aldo defend their respective titles, but apparently the hardcore’s aren’t enough. The general population tunes in more for the super stars of the sport, the GSP’s, Brock Lesnars and Rampage Jacksons and Edgar apparently falls short in this category yet again.

According to Dave Meltzer, who is the go to guy for all things pay-per-view related, he says that early estimates for UFC 136 show it did around 250,000 buys. That is way below the norm for a pay-per-view featuring a title fight, yet alone two. The number yet again brings Edgar’s drawing power into question and the event could mark the very last time we see him headline a PPV.

Here is a clip from his report:

The early estimate for UFC 136 on 10/8 from Houston is about 250,000 buys.

This would be the lowest number on PPV for a title match dating back to probably 2005, and this was a show with two title matches and Chael Sonnen’s return against Brian Stann. Two weeks between shows, and coming off a show with what to the public was a far stronger main event (the 9/24 show did almost double this one) also didn’t help.

Frankie Edgar is a phenomenal talent, he avenged his only career loss at UFC 136 but he quietly rose through the lightweight rankings and was ushered into a title fight before the general public really got a chance to know who he was. He was able to upset BJ Penn and has held onto the strap ever since, but the general audience hasn’t been given the chance to grow their relationship as fans with him and it reflects in his buy rates (When he is not fighting Penn).

Will the UFC be forced to put their 155 champ in the co-main event slot from here going forward or will they give him the bantamweight treatment and put him up in main events on free TV?

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