Lorenzo Fertitta: ‘We took and used the WWE’s business model for the UFC’

March 10, 2014 10:57 am by bjpenn.com staff Leave your thoughts

“It wasn’t about their product, it was about their business model, they had become very astute at selling their product and getting people to buy pay-per-views (PPV) by using free television. When we started, we had no traditional free press. Nobody was covering us, no one took us seriously as a sport. Therefore we had to turn to the WWE model which was, they have Monday Night Raw, Thursday Night Smackdown, which were television shows that told a story, and the story was trying to convince you to transact on Sunday night on PPV.

So we said look, it’s going to take awhile for the free press to cover us, we don’t have that long to wait, therefore we must buy our way on TV, get on that free-to-air format, tell our story, let the fans know who these fighters are and convince the fans to buy the PPV on Saturday night. So looking at their business plan was the key.”

Fertitta’s segment is around the 19-minute mark. Enjoy!

Tags: , , , ,

About BJPENN.com

Shouted out after victory to the UFC masses, BJPENN.COM is the home to multiple time champion BJ Penn. After a decade of on-line operation BJPENN.COM has evolved into the most reliable destination for all your fighter interviews, fighter blogs and MMA/UFC news stories.

Advertise wtih us

Please contact us for all advertising inquiries.
Download Media Kit