By Jamie McAllister
Lorenzo Fertitta comments to Yahoo sports.
Fertitta comments on the recent fall in viewers on the UFC on FOX 3 show.
“Would we like to see the numbers be trending differently? Yes, of course. But we’re not concerned and we don’t think it’s an overall reflection of our business. There are reasons for it. If you think about it, for the first [Fox] fight we had a massive amount of promotion within the NFL on Fox. And we led with our big show, the heavyweight championship, so of course, we were going to draw a much broader range of viewers,”
“The fight in January in Chicago actually performed pretty well, even though it was a little below the first one. It was still super solid. This last show, I’d say it was a moderate performance. Really, what we’re looking at is, ‘How did we rank within the competition compared to what was going on that night?’ And in hindsight, going on Cinco de Mayo may not have been the best thing to do.”