Heyman: ‘The UFC has the world’s biggest PPV star in Ronda Rousey’

August 7, 2014 6:36 am by BJPENN.COM News

“I think the UFC has the biggest draw in PPV at the moment: Ronda Rousey. Rousey brings a lot of things to the table that Mayweather does not. She is new to the general media. She is very sponsorable. Floyd Mayweather is not very sponsorable. He is always in trouble with the law. He is always in some sort of a scandal, always in some sort of trouble. It is not really the type of thing that NIKE really wants to sponsor.”

“Ronda Rousey is ridiculously sponsorable. Networks can build reality shows around her. She is at the top of her game and not satisfied with that yet. We haven’t seen the best of Ronda Rousey yet, and I said this: everybody in the PPV business is looking for the next Mike Tyson.

“The UFC has her – her name is Ronda Rousey.”

In a recent interview with ‘The MMA Hour‘ WWE’s Paul Heyman discussed Ronda Rousey and her star-power.


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