“Really, it’s just like anything else. You hear what other people say and you take other people’s constructive criticism, and add it to what you do until people like hearing what you have to say. And they either like it or they don’t. Everybody likes hearing what Conor McGregor has to say. It’s funny, he’s clever, he’s got a nice accent and he comes in and he always dresses sharp. All that together creates something that people want to watch on TV. It’s entertainment.
“Fighters need to remember that we’re in the entertainment business. And that comes from giving an interview, all the way to the end of the fight. The more entertaining you are through and through, from beginning to end, however you choose to do it, the more people are going to want to tune in, and the more butts you’re going to put in the seats. That’s something that all of us can take from a guy like Conor McGregor.”
In a recent talk with MMAFighting.com’s Shaun Al-Shatti, former UFC bantamweight champion Dominick Cruz discusses the entertainment side of MMA.