Dana White: Partnership has been a ‘home run for Reebok’

October 26, 2015 12:53 pm by Russell Ess
UFC president

The Reebok and UFC deal has been a good and a bad thing depending on who you ask. UFC President Dana White clamors that the deal struck between the two mega brands has been a “home run.”

The backlash to Reebok was ridiculous but everybody thinks they know all about this sh*t and they have all the answers,” White explained to The Telegraph. “But let me tell you – this has been an absolute home run for Reebok. Home run for them.”

Notable figures that were not happy about their Reebok deals include former UFC heavyweight Brendan Schaub and popular cutman Jacob “Stitch” Duran. Both men were very vocal about their displeasure with their arrangement in place with Reebok and are no longer working with the UFC.

This has just come out and Reebok and the UFC are just figuring this thing out,” White said. “There has been some bumps along the way, which is absolutely normal in a business like this which has never been done before, both on our side and on Reebok’s side,” White told The Telegraph. “But I will tell you this – it is very successful for Reebok.”

With White claiming Reebok’s success, what do you think of the brand roll out coming from a fan’s point of view? Give your opinion in the comment section below!


About BJPENN.com

Shouted out after victory to the UFC masses, BJPENN.COM is the home to multiple time champion BJ Penn. After a decade of on-line operation BJPENN.COM has evolved into the most reliable destination for all your fighter interviews, fighter blogs and MMA/UFC news stories.

Advertise with us

For all advertising inquiries click here.

About us

Please contact us for all website inquiries.