“This year, yeah, pay-per-view numbers are down, but this business isn’t what everybody thinks it is. Trust me, we love pay- per-view. When these big events happen, the pay-per-view numbers will come back. But we’re much more than a pay-per-view company.”
“Every time we go into these other countries, it just keeps building more and more momentum,” he said. “We hear all of this negative stuff here in the United States because they don’t get the whole global strategy. … We’re killing it in all of these other countries.”
In a recent interview with Sports Business Daily, UFC President Dana White discussed the decreasing number of PPV buys the UFC is garnering in 2014.