By Micah Hinchliffe:
Following the destruction of FORM Athletics, Jon Jones and his agent Malki Kawa have been setting their sights high in attempting to strike up a deal with NIKE. Jones made it clear in a conference call how he did not wish to limit himself to the same old MMA sponsors such as Tapout or Musclepharm.
That’s where the UFC’s help came in. To bridge the gap between the negotiations and the loss of sponsorship the UFC itself is now sponsoring Jones and has agreed to let him go should a mainstream company sponsor him. Recently, on The MMA Show with Mauro Ranallo, Kawa gave news that negotiations are well underway and not just with NIKE but two other major shoe companies including Adidas:
“I was approached by very major sponsor in MMA and all the minor ones. We looked at all the deals, but there’s there other opportunities outside MMA. If I had entered into a deal with any of these companies I would have derailed the goal of getting Jon Jones sponsored by one of the major shoe companies. I’m talking to three of the four major shoe companies right now. One of them is the one with the big check mark, but Adidas is the second biggest company. I’m talking to them all.”
With the likelihood of Jones being sponsored by a major shoe company, the doors could be opened for many other fighters in the UFC. Interestingly, Kawa mentioned Adidas, a company that already has an MMA and Boxing training gear range. Could this be the future of MMA sponsorship? It could be possible that NIKE may hold future plans for a range themselves in the years to come. It’s clear from these developments that the direct sponsorship of the UFC is not a favoritism of Jones but an investment into new MMA marketing possibilities.Tags: featured, MMA NEWS, Strikeforce, strikeforce news, ufc news, UFC on FOX, UFC on FOX 2, ufc on fox 3, UFC on Fuel, UFC on FX