The UFC and FOX TV strategically put up the “UFC Primetime” special this past Sunday and wrapped it around the traditional FOX football schedule in hopes to draw in a portion of the 17million viewers who tune in on Sundays to watch their favorite NFL teams go head to head.
In what can be deemed as minor success, the one-hour special drew in a 1.3 household rating and averaged two million viewers. While this is a far cry from the figures that NFL Sunday’s do, the special did will in demographics not often picked up by UFC programming.
Depending on the market, the UFC’s “Primetime” special either preceded or followed NFL games in most of the major markets that FOX delivers games to.
The one hour special featured UFC heavyweight champion Cain Velasquez as he prepares for his upcoming bout with challenger, Junior Dos Santos on Nov. 12. The show reached a new audience and gave insight to both the personal and professional lives of the fighters who will take center stage for the first time ever on a major network station.
FOX is available to approximately 115 million homes. In comparison, the UFC’s former home for television content is available in 100 million homes. UFC programming on Spike has averaged 1.9 million viewers this year, which brings the promotions premier on FOX slightly above the UFC’s average audience. But typical countdown shows rarely bring in more than one million viewers.
UFC on Fox 1 is set to take place from the Honda Center in Anaheim, California on November 12. Headlined by a heavyweight title fight between champion, Cain Velasquez and contender, Junior Dos Santos the event marks the first UFC event on the network and the start of a 7-year broadcast deal between the two sports powerhouses.
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