By Jamie McAllister
Former UFC Light-Heavyweight Champion Tito Ortiz comments while appearing on Inside MMA.
Ortiz was discussing self promotion and building an image and also suggested that UFC Middleweight Champion Anderson Silva should work harder to promote himself. Ortiz believes Silva has done little to make people remember him as anything other than. “a Brazilian guy, a guy who knocks people out.”
“I understand the business. I understand that I wasn’t gonna be able to fight for the rest of my life. I wish I could teach the fighters that same concept of thinking of something for after the life of fighting. There’s a lot of fighters who were world champions in the UFC, who, they won the title, and that’s all they did. You got guys like Georges St. Pierre, who people love. He’s awesome. He does all the P.R., he does everything — he fights great. But there’s a lot of guys who are great fighters who people don’t even remember, world champions. People remember a Brazilian guy, a guy who knocks people out. You’ve gotta make an image.”
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