VIDEO | Tonya Evinger wins championship fight, throws up, kisses announcer

Fighters are starting to realize that promoting and marketing themselves beyond just their fights is a key to success.

Reigning Invicta bantamweight champion Tonya Evinger took it to a whole new level on Saturday after beating Colleen Schneider in the main event of Invicta 17.

Evinger, who is openly gay, said in her in-cage interview that she was shooting for “moment of the year” after beating Schneider and locked lips with the in-cage announcer Laura Sanko.

To add to the moment, Evinger vomited into a bucket immediately after the fight was over. This was just minutes before her smooch on Sanko.

Sanko posted a photo on twitter letting everyone know that they are friends and thought that it was funny.