Report: UFC sold to investment group led by William Morris Endeavor-IMG agency

Frank Fertitta, Dana White, Lorenzo Fertitta

A newly released report from FloCombat indicates that the sale of the UFC has gone through with the investment group led by the William Morris Endeavor-IMG agency purchasing the company with a winning bid close to $4 billion.

Despite UFC Vice President of public relations, athlete marketing, and development, Dave Sholler’s statement denying the sale of the UFC, FloCombat reports that their sources have told them that the general terms of the deal were agreed upon between Lorenzo Fertitta and CEO of WME-IMG, Ari Emanuel, during a dinner in Hollywood last Sunday. A few UFC and WME-IMG executives were also present at the dinner.

From FloCombat:

“The winning investment group also includes Dalian Wanda, China’s largest commercial property owner and operator of the largest chain of movie theaters in the world; Tencent, the owner of China’s largest internet portal and search engine; and the Kraft Group, the owners of American sports franchises including the New England Patriots.”

Sources told FloCombat that the announcement of the sale of the UFC is expected to be released at some time during International Fight Week in July.

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