When the UFC was purchased by WME-IMG in the summer of 2016, there was widespread wonder as to the fate of company staples like Mike Golberg, Joe Rogan, and UFC President Dana White.
Goldberg, as we now know, was let go by the promotion, and ultimately landed in Bellator. Rogan, meanwhile, seems to be staying put for the moment. White, however, didn’t give much indication as to how much longer he planned on staying with the promotion.
Having made a fortune from the sale, White could easily walk away from the UFC. Apparently, however, this is not his plan. Speaking to MMAJunkie.com, the UFC boss explained that he’s not going anywhere.
“What am I going to do?” he said. “What am I going to do? People treat it like I hit the lottery. I had money before. It’s not like I hit the lottery and I’m just going to take off and disappear. I love this sport, and obviously the hardest part about the sale was leaving the Fertitta brothers. We’ve been together for 20 years in business together, and I went through a hard time. It was like a divorce. I went through that, I got through it, and I’m back on the ball and doing my thing.
“I love it. I’m not going anywhere, and we’re actually working on some crazy (expletive) right now, and I’m looking forward to it. We’ll blow everybody’s minds again next year.”
“We’re working on things in Mexico and China. Mexico, China and the U.K. right now. We’re working on things in Russia, and we’re working on some even bigger (expletive), which we’ll probably be announcing next year. It’s all good. Everybody thinks I’m going somewhere or doing something. I’m not going anywhere man. We’re dug in like ticks over here and we are working on great (expletive). … We’re looking at how we take combat sports to the next level.”
Are you happy to hear that Dana White plans on staying with the UFC for the foreseeable future?
This article first appeared on BJPenn.com on 7/5/2017.