Lorenzo Fertitta | "This last FOX show, I'd say it was a moderate performance."
By Jamie McAllister
Lorenzo Fertitta comments to Yahoo sports.
Fertitta comments on the recent fall in viewers on the UFC on FOX 3 show.
“Would we like to see the numbers be trending differently? Yes, of course. But we’re not concerned and we don’t think it’s an overall reflection of our business. There are reasons for it. If you think about it, for the first [Fox] fight we had a massive amount of promotion within the NFL on Fox. And we led with our big show, the heavyweight championship, so of course, we were going to draw a much broader range of viewers,”
“The fight in January in Chicago actually performed pretty well, even though it was a little below the first one. It was still super solid. This last show, I’d say it was a moderate performance. Really, what we’re looking at is, ‘How did we rank within the competition compared to what was going on that night?’ And in hindsight, going on Cinco de Mayo may not have been the best thing to do.”
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Jamie McAllister
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You just had too much competition on Cinco de Mayo. It also doesn’t help that the card for Jones vs Evan’s on April 21st was kind of a dud.
All i have to say is, whoever out there considers themselves a true mma fan and missed the ufc on fox 3 card really missed the **** out.
Yeah, probably the best fox card so far.
i thought it was pretty good
I thought he was talking about the fights when I read the headline, but yeah. Not many people stay in on Cinco De Mayo. I watched the fights before I went out to watch the Mayweather/Cotto fight. But the fights were the best fights on FOX so far. It had a little bit of everything.
really wack that no one watch Lavar, Barry, Belcher, Miller and Diaz put on a show!
I watched it,watched all 3 but not likeing the Fox coverage. but the Mayweather Cotto fight the same night might not have been the smartest move but all in all it is a UFC and free on tv so what else could a fan need
That was by far THE BEST UFC ON FOX SO FAR…. Highly unfortunate that so few people watched…
I don’t think ratings has as much to do with drawing power as the UFC thinks… The first UFC didn’t get so many viewers because everyone knew who Cain and JDS were already…. It’s because they spent millions promoting it trying to make sure people knew them. Then everyone was incredibly disappointed and ratings have consistently dropped scince then.
Not to mention what a lame network fox is… Shitty music… Shitty robot fighting intro… Shitty analysts.
There are going to be lowbrow Nascar/NFL loving ****sticks who enjoy the broadcast… BUT CLEARLY THE MAJORITY OF PEOPLE HAVE SPOKEN. UFC ON THE FOX NETWORK IS A FAILURE (not an complete failure by some standards… but when you consider the expectations the UFC had… It’s a failure)
I like UFC on Fox and I don’t think it was a failure. They haven’t been promoting the UFC on Fox cards as much as they did the JDS vs Cain fight. The rating will rise for the next card.
I think TUF live is a failure. They need to move it to a different day of the week. Also I don’t own Fuel.
Yep nowhere near the same amount of promotion as the initial UFC on Fox.
I also don’t think a whole bunch more promotion will help at this point though…
At this point any amount of hype they release will come across as just that… hype/bullshit… (Remember the disclaimer at the beginning of UFC on fox 1? “warning this may be the most exciting sporting event you have ever witnessed”)… It was over how fast? Don’t get me wrong.. as a fight fan.. a fight is a fight.. whether it’s 2 seconds or 5 rounds.. I will watch it… and I will like it.
But how in the **** can a company that knows fighting… BANK EVERYTHING.. on ONE FIGHT… did they really not expect a possible outcome like that? The general public is going to be OF COURSE disappointed..
Good fights make the sport what it is… storylines help and they can be fun and interesting… But what gets people into the sport, is awesome fights… Just pure REAL sporting competition, finding out who is the better man in the most INTERESTING WAY POSSIBLE… It;s that ****ing simple..
Stop trying to appeal purely to the lowest common denominator (Redneck America) they may have a huge population and be your biggest potential market..But clearly.. they aren’t ****ing watching.
I’m wondering, of those that didn’t watch it live, how many PVR’d the show and watched it when they got home? I know I did. I wouldn’t have missed out on it.