Jon Jones Wants Nike Sponsorship, But Accepted Direct Sponsorship From UFC
By Jamie McAllister:
“For this fight, I have a goal, I’ve had a goal of being sponsored by Nike for many, many years. Part of our strategy to try and make that happen one day is to not be a billboard, and not just be sponsored by TapouT one week, and Affliction one week, and then MusclePharm next week, and all these random companies,”
“When Form Athletics went down pretty much every company in the business was looking for an opportunity to work with me, and I was really honoured just to be wanted like that. I thought it was really awesome, it was a real honour,”
“We came up with a strategy to keep it clean and be sponsored by the UFC itself. I’m glad the UFC wanted to work with me as well, and I think that they trust that I’ll never make them look bad. You never have to worry about me with a DWI (driving while under the influence) or doing something crazy,”
“I think I’m a good company guy. The UFC asks me to do anything and I always do it, and I never tell them no for anything. I’ve had to do more marketing than any other fighter because I say no to absolutely nothing. I don’t think most champs are like that.”
“I think they realized I’m a company guy and they decided to sponsor me,” said Jones. “They put in the deal that if any mainstream companies come after this win that they will let me go, and I think that’s awesome.”
The deal is open so if a large sponsor comes in looking to add Jones to their roster than the UFC would not have a problem with that and with the Light Heavyweight Champion wearing the UFC product they might see a spike in profit coming from the clothing sales in the business.