The UFC has just penned a deal with the all female organization Invicta to distribute all Invicta fights via Fight Pass. Fight Pass is the UFC’s online subscription-based fight channel that allows subscribers to tap into an almost bottomless playlist of UFC fights, ranging from UFC 1 in 1993 all the way to 2014’s best Fight Nights and Pay-Per-Views.
“We’ve never done this with a company before unless we’ve bought them,” said UFC Chief Content Officer Marshall Zelaznik. “We’re not buying. We’re truly a distributor. It’s pretty historical in the way UFC has operated.”
Not only is this a big deal for UFC and Fight Pass, but also for Invicta, who has only run two events in the last year, the most recent being on December 7th. Invicta is hoping to use the exposure of Fight Pass to hopefully pick up the frequency of their events.
“Now that we have a stable foundation, we’re going to increase the number of events,” said Invicta promoter Shannon Knapp. “We want to see how things go, and look at the frequency (of live shows). Those are things we’re still ironing out. We’re capable of doing more events and we’re looking to ramp things up. We can put on cards as often as they want. I think it’s going to be a great thing.”
Part of this new distribution deal includes the UFC promoting events for Invicta, as well as assisting in their television distribution.
Invicta will still remain in control of the production of their fights, but over all, both parties are excited about the new possibilities with the UFC and Fight Pass.
“I think it’s an amazing opportunity for the athletes and for Invicta, teaming up with the UFC and having there marketing power behind us, giving us exposure to UFC fans,” said Knapp.Tags: invicta fc, ufc