With a big headliner in place and a sold out Arena in Natal, Brazil, the UFC’s gamble paid off.
As always, ratings guru, Dave Meltzer breaks it down: (via mmafighting.com)
The experiment of airing UFC on a Sunday night got off to what should be viewed as a promising start from a ratings standpoint, as the main card for the Dan Henderson vs. Shogun Rua UFC Fight Night 38 was the third most-watched Fight Night since the launch of Fox Sports 1 in August.
The main card from Natal, Brazil, averaged 936,000 viewers from 7 to 10 p.m. Eastern time. The Henderson vs. Rua main event peaked at 1.25 million viewers.Tags: C.B. Dollaway vs. Cezar Ferreira, Dan Henderson vs. Mauricio Rua, Diego Brandao vs. Will Chope, Fabio Maldonado vs. Gian Villante, fight night 38, Jussier Formiga vs. Scott Jorgensen, Michel Prazeres vs. Mairbek Taisumov, mma, MMA NEWS, Noad Lahat vs. Godofredo Pepey, Norman Parke vs. Leonardo Santos, Ronny Markes vs. Thiago “Marreta” Santos, Rony Jason vs. Steven Siler, Thiago Perpetuo vs. Kenny Robertson, ufc, ufc news