9. QUINTON JACKSON VS. CHUCK LIDDELL, UFC 71

Fertitta: “That fight was a culmination really of the buildup of PRIDE (Jackson) and UFC (Liddell). You had many years of fans, the hardcore fans, arguing which promotion was better, which fighters were better.”

8. CHRIS LEBEN VS. JOSH KOSCHECK, THE ULTIMATE FIGHTER 1

Fertitta: “Once again, there’s a common theme here. Things that generate interest, fights that generate interest, are typically ones that come with some sort of rivalry.”

7. CHUCK LIDDELL VS. RANDY COUTURE, UFC 43, UFC 52  AND UFC 57

Fertitta: “Definitely the one that will go down in history as our version of Ali-Frazier.”

6. BROCK LESNAR VS. FRANK MIR, UFC 100

Fertitta: “It really was our first what I’ll call ‘mega event’ that shot way past over a million buys, which is really the benchmark for whether or not a fight is a mega event.”

5. CHUCK LIDDELL VS. TITO ORTIZ, UFC 66

Fertitta: “Tito was the champion. Chuck was a guy that was a faithful friend but at the same time Tito had what he wanted, which was the belt. He made no bones about it. Tito took it very personally. And a rivalry was born.”

4. JOHN MCCAIN VS. UFC

Fertitta: “That’s really what drove UFC to becoming the sport that it is today. Guys like John McCain and other politicians holding the previous owners’ feet to the fire. You had to have to structure around it. That was an obvious tipover point with UFC. We’re glad John McCain won that one.”

3. TITO ORTIZ VS. KEN SHAMROCK, UFC 40 , UFC 61, THE FINAL

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Fertitta: “A lot of it had to do with their personalities – (Ortiz) was young, he was brash, he was irreverent. Ken Shamrock was a guy who was well-respected, had accomplished a lot in this sport.”

2. ROYCE GRACIE VS. THE WORLD, UFC 1, UFC 2, UFC 3, UFC 4, UFC 5

Fertitta: “Probably did more for martial arts in those series of fights than had been done for martial arts in the previous 500 years.”

1. FORREST GRIFFIN VS. STEPHAN BONNAR, THE ULTIMATE FIGHTER 1

Fertitta: “It’s one of those perfect storms.”