BJPENN COM

MMA News

Thursday, 03/01/2012, 08:15 am

Early Estimates Show UFC 144: Edgar vs. Henderson Did Around 375,000 Buys


While we will never know the truth of the matter, the lone source for UFC pay-per-view figures has and always will be, Mr. Dave Meltzer.

When people talk of buys, stating this PPV did this amount and this one did that, it is all based on his industry intelligence. The UFC never confirms figures, nor do the broadcasters, however, Meltzer’s time in the PPV business has gone on way before the UFC existed and therefore his estimates and contacts are widely considered as valid and on point.

With that being said, here is what he said via his subscription based newsletter about UFC 144: Frankie Edgar vs. Benson Henderson.

 

[box_light]

It’s a good sign because the usual rule is that an overseas show doesn’t do as well as a North American show, and may be a very positive sign for the upcoming Anderson Silva vs. Chael Sonnen fight. The surprising numbers have started ever since the move back an hour which seems to have resulted in stronger West Coast numbers. That also coincides with the FOX deal going into effect.

As far as reasons, I did see a lot more advertising for this than usual with a lot of televised stuff. The pre-show being two hours and doing a good rating may have helped. The TV commercial was also good. And it could be that Edgar was finally getting over (in looking at trending patterns before the show and who had the most interest, it was Edgar slightly ahead of Jackson, with Henderson about half that of Edgar and Ryan Bader next, and well below Henderson). This also came with a Countdown show airing on Fuel (it probably aired on Fox Sports Net as well but wasn’t advertised and probably didn’t do much in the way of viewers). But across the board, everything was positive here.

[/box_light]

Read More: UFC 144 Coverage, Frankie Edgar (News), Past Pay-Per-View Buys

comments

5 Comments to Early Estimates Show UFC 144: Edgar vs. Henderson Did Around 375,000 Buys

  1. Ninja Oreo Dollop says:

    Well if you advertise on a network that few people have then few people will watch it.

    I want to see the Prelim FX numbers. If there is a huge drop off in viewers in comparison to buys on PPV then I want to know why?

    • Sweet game plan says:

      NBA All Star Weekend had a lot to do with it I’d have to say.. It could of crossed fans mind do I spend the cash on renting when I can still be interested in something else on T.V..who knows but there are a lot of
      NBA fans out there…

      • Ninja Oreo Dollop says:

        The numbers for the last fox event was 1.5million viewers I think.
        375,000 buys =??????? Idk how many viewers…

        1,875,000 viewers maybe if they had an average of 5 viewers per buy.

        Basketball probably kicked it’s ass.

  2. Jason N says:

    Does anyone still watch the all star game or skills contest. I think its because most people don’t care about Edgar.

  3. the Natural says:

    Wrong Edgars toughest fighter out there he’s half they s guys size and he beats them all eventually
    Talk about skill

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>