“Yeah, I do believe there will be a day when there probably isn’t pay-per-view. With this Fox exposure, we’re only a few months into this deal, but yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger.”
While fielding questions from the fans and media at last week’s UFC on FOX 3 pre-fight press conference, UFC president Dana White said he does believe in a UFC future on Free TV.
Currently the UFC is broadcast for free in most of its markets, however in the US and Canada we are forced to buy most of the UFC events via PPV. As the sport continues to grow, White believes their programming options will too evolve?
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